Grand Theft Auto Online has been a massive success for Rockstar and Take-Two Interactive, as the latest financial reports reveal that the game made up almost half of the Take-Two’s digital revenue for the last fiscal quarter, which ended on December 31st 2014.
All digital revenue from every Take Two game that had digital content sale netted the company $132.8 million, meaning GTA Online accounted for approximately $66 million in online transactions. Games will digital content included the NBA 2K series, Bioshock Infinite, Borderlands 2, and the Grand Theft Auto series.
While the report itself doesn’t credit GTA Online for generating half that figure, Take-Two’s CEO Strauss Zelnick does, while also saying that up to now GTA V has sold 32.5 million copies.
“With GTA V, we have sold 32.5m units in to date, which is extraordinary. 70 per cent of people that have played GTA V while online have played GTA Online, which is a free-to-play experience. And recurrent consumer spending related to GTA Online represented nearly half of our digitally delivered revenue in the quarter. So people are voting that they want to stay engaged and they are voting with their wallets.”