Sony Entertainment Network has finally launched a new service called “Instant Play” that allows users to stream standard or high definition films instantly on the PS3. Apps like Amazon Instant and LOVEFiLM have used instant streaming since launch, but it’s taken Sony far too long to catch up.
Users can now start watching a video instantly, without waiting for the movie to download. The new “Instant Play” option is directly available from the XMB too so you can get started quicker. All you have to do is pick the movie you want to watch and get the popcorn ready.