Over the next 10 weeks, games in the UK will be bombarded with advertising for Uncharted 2: Among Thieves. Sony will be sponsoring some great TV, which will feature ‘Uncharted 2: Among Thieves’ branding and footage on all Sky One & Two Movies, including Mission Impossible 2, Hunt for Red October and Beverly Hills Cop. Along with this sponsorship, the TV ad will also be running, including great spots in both the England World Cup Qualifier against Belarus on the Oct 14th and the UEFA Champions League match between Chelsea and Athletico Madrid the following week.
The TV ad can also be spotted in in cinemas nationwide in movies like Saw VI, Jennifer’s Body, Triangle, 2012 and Zombieland among others. By the end of the campaign, you will pretty much be fed up with all this talk of Uncharted 2!
The game launches this week across Europe and the PAL region: 16th October in the UK & Ireland, 15th October in Australia & New Zealand and 14th October across the rest of the PAL region. The game will be on sale in Germany and Austria on the 16th of October. Only a few days to go!