Channel 4 is to deliver programming to the PSP via the Internet. Using Wi-Fi hotspots, PSP owners in the UK will be able to download various programs such as Channel 4 News, Celebrity Big Brother updates and radio podcasts. The initial content will be delivered in podcast form from the broadcaster’s new radio service.
The service is aimed at commuters who can log on for internet updates using hotspots operated by the Cloud Wireless Network. Access to Cloud hotspots costs GBP 11.99 a month on their monthly tarrif, but shows can be downloaded for free via the Channel 4 portal.
Nathalie Schwarz, director of Channel 4 Radio, said:
“Becoming the first broadcaster to make radio content available wirelessly on PSPs will help 4Radio connect with a young, mobile audience, making our programming easily available whenever and wherever they want.”
The BBC are ITV are planning to follow Channel 4’s example later this year by broadcasting live TV online. Both providers are to launch a “catch-up” service where viewers are able to watch any program broadcasted within the past seven days for free.
[Via: Times Online]
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